Human-Centered Design

OVERVIEW

Lao PDR is the most ethnically diverse country in Southeast Asia with 50 ethnic groups (EG) that can be further broken down into more than 200 ethnic subgroups. Historically, EG were divided into three groups, referenced in terms of their main topographic locations: Lao Loum (lowlands), Lao Theung (mid-lands), and Lao Soung (uplands). Nearly 80% of all public health facility providers in Lao PDR are ethnic Lao, and only a fraction belongs to a different ethnic group or can speak other ethnic group languages, severely limiting the ability for people of different ethnic groups to access healthcare. Health messages shared via radio or TV are often not designed to be accessible by ethnic groups, leaving these populations less informed about health issues, prevention, and education. People of ethnic groups generally prefer to consult health staff who not only speak their language but also understand their culture. Additionally, due to the remote and rural areas where many ethnic groups live, they have difficulty accessing both basic healthcare services, and education. Therefore, ethnic groups receive less services and are less likely to be educated about health matters, such as maternal and child nutrition and HIV prevention. The quality of healthcare, traditional perceptions, geographic location, and language are just some of the many barriers that influence ethnic groups’ health seeking behaviors and demand for services.

VISION

The overall goal of the proposed collaboration is for PSI/Laos to contribute to increase accessibility of healthcare information and quality of service for better health and live quality of girls and young woman through multifaceted programming that considers their needs for health communications in their own language, linked with quality healthcare and community-based support. PSI will work with the MOH and the Provincial Health Department to bring a multi-disciplinary approach to understand challenges and to develop sustainable and scalable solutions that are contextualized to each target audience’s unique needs. This will also include health education, counselling, treatment and referrals for cases needing emergency care in line with WHO guidelines.

MISION

The overall goal of the proposed collaboration is for PSI/Laos to contribute to increase accessibility of healthcare information and quality of service for better health and live quality of girls and young woman through multifaceted programming that considers their needs for health communications in their own language, linked with quality healthcare and community-based support. PSI will work with the MOH and the Provincial Health Department to bring a multi-disciplinary approach to understand challenges and to develop sustainable and scalable solutions that are contextualized to each target audience’s unique needs. This will also include health education, counselling, treatment and referrals for cases needing emergency care in line with WHO guidelines.

TARGET

Women from ethnic minority communities in the north of Lao PDR

Our
Impact

By the end of the project, girls and young women from three ethnic groups will have increased access to healthcare information and quality services to lead healthier, happier lives. This will occur through multifaceted programming that considers their needs for health communications in their own language, linked with quality healthcare and community-based support.

OUR
EXPERTS

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PSI LAOS

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PSI LAOS

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PSI LAOS

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PSI LAOS

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